software · pictures · objects

dare to imagine

Jack Li builds software, shoots after dark, and is starting to make objects. Everything he finishes lives here, under one name.

watch the reel01:24 · shot at dusk

Reel frame 1 — still 01
Reel frame 2 — still 02
Reel frame 3 — still 03
Reel frame 4 — still 04
Reel frame 5 — still 05
Reel frame 6 — still 06
+ 42 frames from this reel
component libraryevent appcar magazinefilmprintcomponent libraryevent appcar magazinefilmprintcomponent libraryevent appcar magazinefilmprintcomponent libraryevent appcar magazinefilmprint

01 coding

Design System

A front-end component library that measures itself — business and ops metrics wired in at the component, styling you can swap without touching one, and AI workflows reading its own docs.

  • metrics at the component
  • hot-swappable theming
  • ai workflows over its own docs
Design System — wide UI capture
Design System — wide UI capture
Design System — metrics view
metrics view
Design System — theme swap
theme swap, video
Design System — component, zoomed
component, zoomed
120+ components documented

chapter 02 · coding

Last Frame

An event app that puts the night in everyone’s hands. RSVP invites, a live projector wall of photos as they land, itinerary, carpool, potluck — and one shared set of filters so the whole evening looks like one evening.

the advert00:48

Last Frame — invite screen
invite screen
Last Frame — projector wall
projector wall
Last Frame — guest shot
guest shot
Last Frame — filters
filters
Last Frame — itinerary
itinerary
Last Frame — the room
the room

03 photography

Nightfall

A car magazine by subscription — chosen cars, chosen locations, photographed in the twenty minutes after sunset.

Nightfall — cover shot, car at blue hour
cover shot — car at blue hour
Nightfall — detail, vertical
detail, vertical
Nightfall — location
location
Nightfall — interior
interior

drag to pan — 24 frames in issue 03

Everything else, unsorted

the index — 2019–2026

Archive frame 1 — night street
night street
Archive frame 2 — ui capture
ui capture
Archive frame 3 — portrait, vertical
portrait, vertical

03 live · 06 next

Everything finished ends up here eventually.

Archive frame 4 — print / object
print / object
Archive frame 5 — detail
detail
Archive frame 6 — video still
video still
Archive frame 7 — event crowd
event crowd
Archive frame 8 — wide landscape
wide landscape
Archive frame 9 — texture
texture
Archive frame 10 — studio
studio
Archive frame 11 — on set
on set

in development

Media

Film and long-form on how it all gets made.

in development

Goods

Physical objects. Print first.

in development

Plate Hunter

In development. More soon.

in development

Chatter

In development. More soon.

in development

Marbles

In development. More soon.

in development

Mixtapes

In development. More soon.

dare to imagine with me.

contact@byjackli.com 929 355 0241

nyc / dc — northeast